The radio airwaves of Western North Carolina are about to get a country twist. Billy Buck Blevins' Signal Hill Media Partners is bringing back WYRV, a station that once aired Southern Gospel music, and transforming it into 'Kat Country 770/95.1'. This move marks a significant shift in the region's radio landscape, blending local programming with a national country music brand. The station's new identity will launch on May 1st, featuring a mix of content from Signal Hill's other stations, including Blevins' morning show, Marshall University sports, and Carolina Panthers football. This strategic move by Signal Hill Media Partners not only revitalizes WYRV but also strengthens its presence in the market, offering a unique blend of local and national programming that will resonate with a wide audience.
